The AI admissions advisor who actually shows up at 11pm — when your future students are finally off shift.
A 29-year-old CNA finishes her shift at 7:12pm, picks up her kid, opens her phone in the school pickup line, and types “phlebotomy certification Orlando evenings” into Google.
Every other school makes her fill a form. We make her talk to Atticus™M.
She is not going to read a brochure. She is not going to wait for a call back Monday at 9am. She has questions right now — tuition, evening cohorts, whether her patient-care hours count, whether she qualifies for aid. Atticus™M is the only one who answers. And because she came in through a QR code a coworker showed her, a Facebook group post, or a flyer at her CNA program, the lead arrived for $0. All signal, no spend.
| Cohort | Starts | Seats to fill |
|---|---|---|
| EFDA — Summer 2026 | 2026-06-03 | 20 |
| Phlebotomy — August 2026 | 2026-08-10 | 18 |
| Billing & Coding — August 2026 (Remote) | 2026-08-17 | 30 |
| CCMA — Fall 2026 | 2026-09-08 | 24 |
A daily to-do list for one full cohort cycle. Starts the 15th and auto-rolls on reset. Tap a checkbox to mark it done — progress saves to this browser.
| Done | Day | Date | Theme | Task | Channel | Owner | KPI |
|---|---|---|---|---|---|---|---|
| Week 1 — Foundation | |||||||
| 1 | Wed, Jul 15 | Local awareness | Print 250 break-room flyers with the Atticus QR — drop at 10 urgent-care clinics and dialysis centers | Flyer + QR | Front desk | QR scans | |
| 2 | Thu, Jul 16 | Local awareness | Post cohort start date in 5 Orlando healthcare-worker Facebook groups | Owner | Group clicks | ||
| 3 | Fri, Jul 17 | Employer loop | Email 8 clinic managers: 'send us your MAs, we train them evenings' | Owner | Replies | ||
| 4 | Sat, Jul 18 | Social proof | Film a 30-sec grad testimonial on a phone; post reel + story | Social | Front desk | Views | |
| 5 | Sun, Jul 19 | Local awareness | Flyer run: 6 laundromats + 4 daycare pickup boards near the campus | Flyer + QR | Front desk | QR scans | |
| 6 | Mon, Jul 20 | Referral | Text every active student: 'bring a friend to orientation, both get $100 credit' | SMS | Atticus | Referral leads | |
| 7 | Tue, Jul 21 | Review & rest | Check the live funnel — where did this week's leads drop off? | AtticusM | Owner | Funnel review | |
| Week 2 — Community | |||||||
| 8 | Wed, Jul 22 | Community | Book a table at the weekend flea market — QR banner + scrubs raffle | IRL | Owner | Sign-ups | |
| 9 | Thu, Jul 23 | Community | Drop program one-pagers at 5 churches' community boards | Flyer + QR | Front desk | QR scans | |
| 10 | Fri, Jul 24 | Employer loop | Call 3 staffing agencies about phlebotomy placement pipelines | Phone | Owner | Partnerships | |
| 11 | Sat, Jul 25 | Social proof | Post 'day in the life' story from the EFDA lab (with student consent) | Social | Front desk | Profile visits | |
| 12 | Sun, Jul 26 | Search | Answer 3 'how do I become a phlebotomist in Florida' questions on Reddit/Quora with the chat link | Forums | Owner | Link clicks | |
| 13 | Mon, Jul 27 | Referral | Email alumni: 'your workplace hiring? We'll train them — intro us' | Atticus | Alumni replies | ||
| 14 | Tue, Jul 28 | Review & rest | Funnel check + move budget-free winners into next week's plan | AtticusM | Owner | Funnel review | |
| Week 3 — Conversion | |||||||
| 15 | Wed, Jul 29 | Conversion | Atticus texts every 'contacted' lead a cohort-countdown nudge | SMS | Atticus | Applications | |
| 16 | Thu, Jul 30 | Conversion | Host a 45-min open house — evening slot, QR RSVP only | IRL | Owner | Attendees | |
| 17 | Fri, Jul 31 | Conversion | Call every applicant with missing documents (list is in Review) | Phone | Front desk | Docs cleared | |
| 18 | Sat, Aug 1 | Social proof | Post placement stat card: '9 of 10 grads verified employed' | Social | Front desk | Shares | |
| 19 | Sun, Aug 2 | Search | Refresh Google Business profile: new photos, evening hours, chat link | GBP | Owner | Direction requests | |
| 20 | Mon, Aug 3 | Employer loop | Visit 3 dental/medical offices with donuts + program sheets | IRL | Owner | Manager contacts | |
| 21 | Tue, Aug 4 | Review & rest | Funnel check — compare open-house leads vs flyer leads | AtticusM | Owner | Funnel review | |
| Week 4 — Momentum | |||||||
| 22 | Wed, Aug 5 | Momentum | Text 'seats left' count to every accepted-not-enrolled student | SMS | Atticus | Enrollments | |
| 23 | Thu, Aug 6 | Momentum | Post 'X seats left for the August cohort' across all channels | Social | Front desk | Applications | |
| 24 | Fri, Aug 7 | Referral | Ask this week's enrollees to tag one coworker who should apply | Social | Front desk | Tags | |
| 25 | Sat, Aug 8 | Conversion | Atticus emails payment-plan explainer to every 'balance due' applicant | Atticus | Deposits | ||
| 26 | Sun, Aug 9 | Community | Sponsor a $50 raffle at the CNA program's pinning ceremony | IRL | Owner | QR scans | |
| 27 | Mon, Aug 10 | Momentum | Final flyer refresh at the 10 best-scanning locations (check QR data) | Flyer + QR | Front desk | QR scans | |
| 28 | Tue, Aug 11 | Review & rest | Funnel check + draft next cycle's target list | AtticusM | Owner | Funnel review | |
| Final stretch | |||||||
| 29 | Wed, Aug 12 | Final stretch | Personal call from the owner to every accepted student not yet enrolled | Phone | Owner | Enrollments | |
| 30 | Thu, Aug 13 | Final stretch | Close the cycle: enrollment count vs seats — Atticus writes the recap | AtticusM | Atticus | Cycle recap | |
14 distinct zero-budget tactics. Each one targeted at the exact moment a working adult considers a career change.
QR → Atticus, posted in staff lounges at urgent cares and dialysis centers across Orlando.
Why: MAs and techs already know the work — they just need a path to credential up.
Same flyer at 6 local CNA / nursing-assistant schools.
Why: CNAs working 12-hr shifts are the highest-converting audience for evening programs.
5 grads agree to a 30-day yard sign with QR → Atticus.
Why: Same-neighborhood signals trust. Every scan is pre-qualified by geography.
Mini-flyers with tear-off QR tabs at 10 boards near campus.
Why: Career-changers spend their decision window in third places. Catch them there.
Folding table + banner + iPad running the live Atticus chat.
Why: Saturday market is wall-to-wall career-changing 25–40 year olds.
Sponsor a scrubs raffle; entry = QR scan.
Why: The exact moment a new CNA starts thinking about the next credential.
Value-first posts — answer career-change questions, link Atticus when asked.
Why: Career-changing parents are a top source of evening-program enrollments.
Staff narrate a real day in the phlebotomy lab. No script.
Why: Authenticity outperforms polish on TikTok/IG for trade education.
Reply to every phlebotomy/MA career thread in r/orlando and r/medicalassistant.
Why: Reddit DMs convert at multiples of Facebook for skilled-trade schools.
Both sides get $100 tuition credit when a referral enrolls.
Why: Cheaper than any paid channel and converts at 3–5x the rate.
Visit 3 offices/week with donuts + program sheets + employer QR.
Why: Managers are a standing referral engine — they meet certifiable talent daily.
New photos, evening hours, chat link, weekly post.
Why: "Phlebotomy classes near me" is won or lost on the map pack.
Program one-pagers at 5 community boards; Spanish version included.
Why: Trusted community surfaces outperform ads for first-gen students.
45 minutes, tour + live Atticus demo + application station.
Why: In-person converts accepted-but-hesitant applicants same night.
Real counts from the live database — source-tagged applications, chats started, and seats filled this cycle. Review weekly to decide what to double down on.
No source-tagged applications yet — print the QR codes and get them on walls.