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Market analysis

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briefs reasoned from the cited metrics

Orlando-area allied-health labor + demographic signals. Every metric carries its source, citation date, and a needs-review flag for figures that were estimated or inferred. Use for marketing decisions, copy fuel, and investor reporting.

What this means for Apex

AI brief built from the metric values below. Numbers cited come straight from the table — none are invented.

Click “Generate brief” for a 2-paragraph read on what the current metrics say about Apex’s market position.

Labor demand

420 postings
Open medical assistant postings (Orlando MSA)
Indeed.com job search· as of 2026-07-01needs review

Indeed search "medical assistant" Orlando, FL. Totals fluctuate daily and include some MSA-wide listings.

160 postings
Open phlebotomist postings (Orlando MSA)
Indeed.com job search· as of 2026-07-01needs review

Indeed search "phlebotomist" Orlando, FL.

230 postings
Open billing & coding postings (Orlando MSA)
Indeed.com job search· as of 2026-07-01needs review

Includes fully remote roles listed against Orlando.

$38,940
Median annual wage — medical assistant
BLS OEWS Orlando-Kissimmee-Sanford MSA· as of 2025-05-31needs review

SOC 31-9092. 2026 figure pending publication.

$37,380
Median annual wage — phlebotomist
BLS OEWS Orlando MSA· as of 2025-05-31needs review

SOC 31-9097.

15.9 %
FL 10-year projected growth — medical assistants
FL DEO / Projections Central· as of 2024-06-30needs review

Florida 2022-2032 long-term projection, SOC 31-9092.

Workforce supply

7,220 jobs
Employed medical assistants (Orlando MSA)
BLS OEWS Orlando MSA· as of 2025-05-31needs review

Total employment, SOC 31-9092. The upgrade/credential-refresh market.

1,540 jobs
Employed phlebotomists (Orlando MSA)
BLS OEWS Orlando MSA· as of 2025-05-31needs review

SOC 31-9097.

2,900 establishments
Ambulatory-care establishments (Orange Co.)

Estimate inferred from CBP; clinics, urgent care, labs, dental — every one is an employer partner target.

~24 %
Healthcare-support annual turnover (proxy)
BLS JOLTS / industry composites· as of 2025-01-31needs review

National healthcare-support proxy — churn is why postings stay high year-round.

Addressable market

480,000 people
Population age 18-40 (Orange Co.)
U.S. Census ACS 5-year 2019-2023· as of 2023-12-31needs review

~33% of ~1.45M Orange County population. Largest 5-yr cohort: 25-29.

11,200 jobs
CNA / nursing-assistant workforce (Orlando MSA)
BLS OEWS Orlando MSA· as of 2025-05-31needs review

SOC 31-1131. Highest-converting career-changer pool for evening clinical programs.

139,000 jobs
Retail trade workforce (Orlando MSA)
BLS Orlando MSA Economy at a Glance· as of 2024-12-31needs review

NAICS 44-45 annual average.

284,000 jobs
Leisure + hospitality workforce (Orlando MSA)
BLS CES / CareerSource Central FL· as of 2024-12-31needs review

Tourism capital — the single largest career-changer reservoir in the market. Schedule empathy wins this audience.

2,100 workers
WARN-act layoffs (Central FL, trailing 12 mo)
FloridaCommerce REACT WARN List· as of 2026-07-01needs review

Each notice is a re-training moment — target within 30 days of announcement.

24,000 people
Top ZIP by 18-40 count (32822, Orlando SE)
U.S. Census ACS 5-yr 2019-2023· as of 2023-12-31needs review

Estimate. Runners-up: 32825 (E Orlando), 34741 (Kissimmee). Flyer + yard-sign geography.

Education landscape

9 programs
Competing MA/phlebotomy programs (Orange + adjacent)
Multi-source web inventory· as of 2026-07-01needs review

Orange Technical College, Herzing Orlando, Southern Technical, Cambridge Institute of Allied Health, Fortis, City College Altamonte, plus 3 small phlebotomy academies. Verify inventory quarterly.

$14,200
Avg competitor tuition — medical assisting
Composite of published tuition pages· as of 2026-07-01needs review

Privates run $12-18k; Orange Tech (public) ~$3.2k. Our positioning: private-school speed and support at a fraction of private tuition.

38 weeks
Avg competitor program length
Composite of program disclosures· as of 2026-07-01needs review

Public programs are cheaper but slower and cohort-limited; privates faster but 3-4x our price.

~120 seats/yr
Largest competitor (Orange Technical College)
OCPS Orange Technical program pages· as of 2026-07-01needs review

Public, cheapest in market, but waitlisted and daytime-heavy — evening-availability is our wedge.

Demographics

$69,300
Median household income (Orange Co.)
U.S. Census ACS 5-year 2019-2023· as of 2023-12-31needs review

In 2023 inflation-adjusted dollars — tuition sensitivity is real; lead with payment plans and aid.

59.5 %
% adults 25+ without bachelor's degree
U.S. Census ACS 5-year· as of 2023-12-31needs review

Direct TAM proxy — the addressable workforce for credentialing programs.

33.7 %
% Hispanic or Latino (Orange Co.)
U.S. Census QuickFacts· as of 2023-07-01needs review

Channel decision input — bilingual flyers and Spanish-language chat matter here.

21.2 %
% Black or African American (Orange Co.)
U.S. Census QuickFacts· as of 2023-07-01needs review

All ages, Orange County.

62 %
Female labor force participation (Orange Co.)
FL Office of Economic & Demographic Research· as of 2023-12-31needs review

~90% of MA and phlebotomy workforces are women — the primary audience for evening clinical programs.